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ALL ABOUT US

Who we are?

As the exclusive representative of the mostbeloved brands around the world and withadvanced content solution and commercialization capabilities, LDI has been a leading forcein the field of brand representation in Israel for over two decades. We have gained extensiveexperience in brand representation and extensive professional knowledge in the field ofcommercialization, product promotion and branding in the Israeli and global market.Moreover, LDI, under its subsidiary EFN, is the importer and distributor of the toy giantMATTEL and other children’s toys and within only one year of activity, managed to positionitself as the second largest toy importer and distributor-and the hand is still tilted.

LDI is the leading and most experienced company in representing international brands in the entertainment and lifestyle sectors in Israel. Our company exclusively represents leading brands for children, teenagers, and adults worldwide and offers a wide range of content services and sales promotion for leading networks in Israel. With a wide variety of premium brands alongside our extensive professional knowledge acquired over many years of activity, we offer a professional address from the forefront for representing international brands and advanced branding solutions beyond the box. We would be happy to assist your organization in setting the highest standards in the market.

The Exclusive Agent for Beloved and Popular Brands

LDI is the exclusive agent for some of the most beloved and popular brands in the world today. For years, the company has represented entertainment giants such as WB, HBO, CN, Mattel, Sanrio, The Smurfs, MGM, Moomin, Frida Kahlo, IMC, Bandai Namco, ZAGG. The company operates in various fields ranging from clothing, fashion, and textiles to home goods, advertising, and toiletries. Alongside a professional team in all areas of design, approval, and management, the company provides a unique solution to its clients.

Extensive Collaborations with Leading Brands in Israel and Worldwide

LDI’s clients include leading companies in various fields, including:
  • Leading clothing brands – Delta, Fox, Tambour, Urbanica, Castro, Golf, Fix, Renuar, Children Place, and many others
  • Back-to-school bags and accessories companies – KLG, Modern, Plafond
  • Supermarket chains – Super-Pharm and Shufersal
  • Pharmaceutical company Ketzat
  • Food and beverage companies – Unilever, Strauss, and Mei Eden
  • Communication giants – Bezeq and Partner

We’re Growing Rapidly and with Full Force

After over two decades of representing brands and trademarks, in 2020, we established EFN, a company that imports and distributes the toy giant Mattel, along with two strategic partners:
  • Edlee United – the official distributor of leading brands in the multimedia and video game market, such as Ubisoft, EA, Activision Blizzard, and many others
  • NMC United – the holder of the largest cinema and entertainment company in Israel, with a 35% market share in cinema complexes and 80% in children’s shows in Israel
This powerful partnership enabled us to build an extensive network of operations and recruit leading companies in the industry to create a multi-dimensional and synergistic system for importing and distributing toys and consumer products. This immense force has made EFN the second-largest toy importer and distributor in Israel within just one year of operation. The company holds exclusive rights to brands such as Barbie, Fisher-Price, Hot Wheels, Mega Bloks, and others, as well as companies like Jakks Pacific and Crayola. Additionally, the company partners in distributing UEFA Champions League stickers and fashion items from companies like Fila, Under Armour, and various other selected brands.

Committed to Your Success with a Wide Range of Products

With all the knowledge we’ve gained over the years of representing international companies and working in the import field, the connections we’ve made worldwide with market leaders, and our creative thinking, we provide our customers with a wide range of options. Together, we work to provide you with a 360-degree service, with out-of-the-box creative solutions that will allow your organization to stand out and open new and exceptional sales channels. With dozens of brands at your disposal, advanced content solutions, and a variety of products tailored to your needs, you have the opportunity to harness some of the most prestigious children’s brands in the world for your services and products. Throughout the journey, a professional team with many years of experience and deep commitment is available to provide you with a solution that will advance your goals in the best possible way. We invite you to leverage LDI’s advantage for your operations and join a long line of partnerships that have enabled leading networks in Israel to prosper.

COMING SOON

WHAT WE DO

Wide range of franchising services

From representing leading brands through toy import and distribution to collectibles andshows, LDIgroupincludes a .wide range of activities

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