Mattel

The extensive array of brands offered by the American toy giant serves as LDI’s flagship. Today, we act as exclusive agent of all Mattel brands and are proud to represent it in Israel. With a wide range of customized solutions, we will help you mobilize the great success of Mattel in your sales and marketing system.

The leading toys in the world

Mattel is home to some of the world’s most popular toy brands that generations of children have grown up with.

• Barbie – the most famous doll in the world that loved by everyone.
• Fireman Sam – The brave fire fighter is the star of one of the most popular animated series in Israel.
• Hot Wheels – The Hot Wheels toy car hit that every kid grew up on. 
• Fisher Price – The well-known and leading baby brand in the world.
• Master of the universe – The iconic Master of the universe brand including He-Man, Skeletor and more. The brand has been renewed for a series on Netflix.
• Thomas the engine – Thomas the engine is a successful children’s series that follows Thomas the engine and his friends on various adventures.

Integrating content solutions with leading brands

From the line of clothing products with the Barbie brand to the variety of Fireman Sam products, our franchises and industry connections allow manufacturers and distributors in Israel to integrate selected brands into their product line.

To learn how Mattel brands can be integrated into your product lineup and about the variety of services available to you through LDI, you can leave details on the website today.