ALL ABOUT US
Who we are?
As the exclusive representative of the mostbeloved brands around the world and withadvanced content solution and commercialization capabilities, LDI has been a leading forcein the field of brand representation in Israel for over two decades. We have gained extensiveexperience in brand representation and extensive professional knowledge in the field ofcommercialization, product promotion and branding in the Israeli and global market.Moreover, LDI, under its subsidiary EFN, is the importer and distributor of the toy giantMATTEL and other children’s toys and within only one year of activity, managed to positionitself as the second largest toy importer and distributor-and the hand is still tilted.
The Exclusive Agent for Beloved and Popular Brands
LDI is the exclusive agent for some of the most beloved and popular brands in the world today. For years, the company has represented entertainment giants such as WB, HBO, CN, Mattel, Sanrio, The Smurfs, MGM, Moomin, Frida Kahlo, IMC, Bandai Namco, ZAGG. The company operates in various fields ranging from clothing, fashion, and textiles to home goods, advertising, and toiletries. Alongside a professional team in all areas of design, approval, and management, the company provides a unique solution to its clients.Extensive Collaborations with Leading Brands in Israel and Worldwide
LDI’s clients include leading companies in various fields, including:- Leading clothing brands – Delta, Fox, Tambour, Urbanica, Castro, Golf, Fix, Renuar, Children Place, and many others
- Back-to-school bags and accessories companies – KLG, Modern, Plafond
- Supermarket chains – Super-Pharm and Shufersal
- Pharmaceutical company Ketzat
- Food and beverage companies – Unilever, Strauss, and Mei Eden
- Communication giants – Bezeq and Partner
We’re Growing Rapidly and with Full Force
After over two decades of representing brands and trademarks, in 2020, we established EFN, a company that imports and distributes the toy giant Mattel, along with two strategic partners:- Edlee United – the official distributor of leading brands in the multimedia and video game market, such as Ubisoft, EA, Activision Blizzard, and many others
- NMC United – the holder of the largest cinema and entertainment company in Israel, with a 35% market share in cinema complexes and 80% in children’s shows in Israel
Committed to Your Success with a Wide Range of Products
With all the knowledge we’ve gained over the years of representing international companies and working in the import field, the connections we’ve made worldwide with market leaders, and our creative thinking, we provide our customers with a wide range of options. Together, we work to provide you with a 360-degree service, with out-of-the-box creative solutions that will allow your organization to stand out and open new and exceptional sales channels. With dozens of brands at your disposal, advanced content solutions, and a variety of products tailored to your needs, you have the opportunity to harness some of the most prestigious children’s brands in the world for your services and products. Throughout the journey, a professional team with many years of experience and deep commitment is available to provide you with a solution that will advance your goals in the best possible way. We invite you to leverage LDI’s advantage for your operations and join a long line of partnerships that have enabled leading networks in Israel to prosper.COMING SOON
WHAT WE DO
Wide range of franchising services
From representing leading brands through toy import and distribution to collectibles andshows, LDIgroupincludes a .wide range of activities
For years, LDI's content services package has enabled leading clients in the Israeli market toraise the bar and promotetopbrands.We bring with us many years of experience indesignating branded content, which has added valueand which promotes sales in the bestpossible way, we will be happy to share with you the knowledge we have accumulated overthe years and build a strategy that will push your brand one step forward.LDI succeeded, both directly and through strategic collaborations, inbringingquality contentto the leading children's channels in Israel:1.Entryof the giant of children's programs Moonbug (Cocomelon,Bilppi, SuperStrikas, LittleBaby Bam and more) to the BIGI TV channel.2.Entryof the content giant Mattel (Sammy the fireman and more) to the Junior TV channelas well as Thomasthe trainto the children's channel.
LDI is proud to take an active part in the return of "Atmosphere" magazine to El Al flights.After two years of halting the production of the magazine due to the Corona crisis, LDI waschosen together with the RGE group to lead the planning, production and printing of themost popular magazine in Israel among those flying abroad. The desirablemagazineisexposedto approximately 450,000 El Al passengers per month.
The Skies is no longer the limit
We see the exciting collaboration with El Al as a significant step towards fulfilling ourcommitment to provide quality content .solutions
Liveevents andshowsFor years, LDI has represented children's giantsbrands in Israelin the consumer productsdivision.Now, LDIteamed withNMCgroup, the largest children's artist agency in Israel to bringentertainment brands !to life atlive events
Toys import and distribution
Toys that children love-for all age groupsLDI, under its subsidiary EFN, is the importer and distributor of the toy giant MATTEL andother well-known children's toys.In just one year of activity, it managed to position itself as the second-largest toy importerand distributor in Israel-andthe work is not over yet.We currently have a wide variety of toys-from the leading classics that have delightedchildren for decades to the hottest and hottest trends that are conquering the world today.As exclusive importers and distributors of Mattel in Israel, now all Hot Wheels products,Barbie, Fisher Price, Polly Pocket, Fireman Sammy and a widevarietyof other favorite toys are available to you
Distributors to selected networks
The products we distribute currently reach over 1,700 businesses in Israel-from Toys"R"uschain to convenience stores, foodchains, gas stations,and independent bookstores andtoys. This extensive activity allowed us to become in just one year thesecond-largesttoydistributor in Israel and by 2024-we intend to be the first
Back-to-schoolproducts from selected brandsWe are official distributors of clothing products from a wide range of leading manufacturersincluding:
Fila
Levi's
Under Armour
Puma
From bags to a wide variety of other quality back-to-school products, we offer cutting edgequality products for children, youth,and adults
Toys that children love-for all age groupsLDI, under its subsidiary EFN, is the importer and distributor of the toy giant MATTEL andother well-known children's toys.In just one year of activity, it managed to position itself as the second-largest toy importerand distributor in Israel-andthe work is not over yet.We currently have a wide variety of toys-from the leading classics that have delightedchildren for decades to the hottest and hottest trends that are conquering the world today.As exclusive importers and distributors of Mattel in Israel, now all Hot Wheels products,Barbie, Fisher Price, Polly Pocket, Fireman Sammy and a widevarietyof other favorite toys are available to you
Distributors to selected networks
The products we distribute currently reach over 1,700 businesses in Israel-from Toys"R"uschain to convenience stores, foodchains, gas stations,and independent bookstores andtoys. This extensive activity allowed us to become in just one year thesecond-largesttoydistributor in Israel and by 2024-we intend to be the first
Back-to-schoolproducts from selected brandsWe are official distributors of clothing products from a wide range of leading manufacturersincluding:
Fila
Levi's
Under Armour
Puma
From bags to a wide variety of other quality back-to-school products, we offer cutting edgequality products for children, youth,and adults
LDI, in partnership with Palpot, istheofficial importer and distributor of some of the world'sleadingcollectiblesbrands. As part of our extensive supply chain, we offer a wide range ofchildren's collectibles. From playing and collecting cards to miniatures and dolls, diversesolutions from desirable brands are available to you
There isno doubt that one of the favorite hobbies of children for generations is collectingunique items. However, the days of collecting stamps or gogos are long gone and today, kidsare looking for unique brands that offer spectacular, colorful and popular collectible series.LDI makes available to you a wide range of collectible dolls, miniatures, trading cards andalbums of the characters most loved by children and youth
* Champions League cards from the collectibles giant Tops.
* A variety of Smooshy Mushy doll and miniature products
.• A variety of sweet Ooshies miniatures of all the most beloved characters from Disney,Marvel and many others
.• The Abatons memory game and miniatures collection.
Customized content solutions for any purpose
From collectable products to promotinal products, we provide you with advancedcommercial solutions that will allow you to promote products with leading brands forchildren. From Smurfs and Hello Kitty dolls to a wide variety of popular superheroes, we willbe happy to helpyou build a set of products precisely adapted to your needs and goals.We at LDI operate out of a deep commitment to provide our customers with wide-rangingand multidisciplinary solutions that will enable them to promote sales better than ever.Together,we will build for you an array of products and merchandising solutions that willallow you to lead your field with some of the most popular brands on the market
LDI, in partnership with Palpot, istheofficial importer and distributor of some of the world'sleadingcollectiblesbrands. As part of our extensive supply chain, we offer a wide range ofchildren's collectibles. From playing and collecting cards to miniatures and dolls, diversesolutions from desirable brands are available to you
Collectibles that kids loveThere isno doubt that one of the favorite hobbies of children for generations is collectingunique items. However, the days of collecting stamps or gogos are long gone and today, kidsare looking for unique brands that offer spectacular, colorful and popular collectible series.LDI makes available to you a wide range of collectible dolls, miniatures, trading cards andalbums of the characters most loved by children and youth.
* Champions League cards from the collectibles giant Tops.
* A variety of Smooshy Mushy doll and miniature products.
* A variety of sweet Ooshies miniatures of all the most beloved characters from Disney,Marvel and many others.
* The Abatons memory game and miniatures collection.
Customized content solutions for any purpose
From collectable products to promotinal products, we provide you with advancedcommercial solutions that will allow you to promote products with leading brands forchildren. From Smurfs and Hello Kitty dolls to a wide variety of popular superheroes, we willbe happy to helpyou build a set of products precisely adapted to your needs and goals.We at LDI operate out of a deep commitment to provide our customers with wide-rangingand multidisciplinary solutions that will enable them to promote sales better than ever.Together,we will build for you an array of products and merchandising solutions that willallow you to lead your field with some of the most popular brands on the market